Privacy Policy

Last Updated: 2/06/2025

This privacy policy (“Policy”) describes how PreciseDx Inc. (“PreciseDx”, “we”, “our” or “us”) collects, uses, and discloses personal information about you when you visit our websites (collectively, the “Sites”) or as part of our services (the “Services”) and how we protect this information.

1: Personal Information We Collect

Information we collect from you

• Identifiers, such as your name, telephone number, email address, and unique personal identifiers such as IP addresses and device identifiers.
• Location data, such as state, country, or location information derived through your IP address.
• Professional information, such as company name or employer, job title, or referral source.
• Internet or other electronic network activity information, such as information regarding your interaction with any websites, applications, or devices associated with our business.

The categories of information that we may collect about you include the following:

• Directly from you throughout our relationship, including when you sign up for, and/or use, our products, Services, and Sites.
• Indirectly from you, for example, automatically through the use of cookies and similar technologies.
• From our affiliates, subsidiaries, and business partners.
• Clients and customers.
• Internet service providers, operating systems and platforms, and our vendors and service providers.
• From third parties that are authorized to share your information with us.

2. How and Why We Use Your Personal Information

We may use your personal information for the following business purposes:

• Protecting against harm: We may use personal information as we deem necessary to protect the rights and safety of us, you, or others.
• Identification and authentication: We use your identifiers to verify your identity and to protect the security of your personal information.
• Operating our business: We process your personal information to provide you with our products or Services, including but not limited to billing, collections, and payment purposes, scheduling meetings, communication, customer service, improving and developing our products, Services, and Sites, conducting surveys, and planning and managing events.
• Marketing: We may use your personal information to understand your preferences better and to appropriately personalize our marketing. We do not disclose your personal information to third parties for the third parties’ own direct marketing purposes.
• Exercising our rights: We may use your personal information to exercise our legal rights where it is necessary to do so, for example to detect, prevent and respond to fraud claims, intellectual property infringement claims or violations of law or our terms and conditions.
• Complying with our obligations: We may process your personal information to comply with legal or regulatory requirements, where this is required by law or regulation, such as in response to court orders, to comply with privacy or financial regulations, or to cooperate with law enforcement, other government entities, or lawful investigations.

We also use the information in other ways for which we provide specific notice at the time of collection and obtain your consent to the extent required by applicable law. We may aggregate or de-identify any information collected about you and we may use that aggregated or de-identified information for any purpose.

3. Personal Information We Disclose to Other Parties

We may disclose certain categories of your personal information to our service providers, business partners, or affiliates in order to achieve our business purposes.

• In the context of a transaction: We may disclose your personal information to potential transaction partners, service providers, advisors, and other third parties in connection with the consideration, negotiation, or completion of a corporate transaction in which we are acquired by or merged with another company or we sell or transfer all or a portion of our assets or business.
• Service providers and business partners: We engage service providers and business partners to assist us with operating our businesses and providing you with our Services. These service providers or business partners may perform various services, help us process business, support email and messaging services, analyze information, and conduct compliance related activities. 
• To comply with law or cooperate with reasonable requests: We may disclose your personal information to law enforcement agencies, courts, other government authorities or other third parties where we believe necessary to comply with a legal or regulatory obligation. We may disclose personal information as we deem reasonably necessary to support lawful investigations or otherwise to protect our rights or the rights of you or any other party.  

4. Retention of Personal Information

We will keep your personal information for as long as we have a relationship with you. Once our relationship with you has come to an end, we will retain your personal information for a period of time that enables us to:

• Maintain business records for analysis and/or audit purposes; 
• Perform internal research to assess and improve our business;  
• Comply with record retention requirements under the law or other relevant legal or regulatory requirements or internal document retention policy; 
• Defend or bring any existing or potential legal claims; and 
• Deal with any complaints regarding the Services.

5. Cookies and Similar Technologies

We may use cookies, web beacons (including pixels and tags), web server logs, and similar technologies on our Sites that collects certain information about you by automated means. 

We may use these automated technologies to collect information about your devices, browsing actions, and usage patterns. The information we obtain in this manner includes IP address, device ID, and other identifiers associated with your device, device type, device characteristics (such as operating system), the pages you visited on our websites, how you arrived at our websites, browser preferences and characteristics, clickstream data and other information about your online activities.

Your browser may tell you how to be notified when you receive certain types of cookies or how to restrict or disable certain types of cookies. Note, however, that without cookies, you may not be able to use all of the features of our Sites. For mobile devices, you can manage how your device and browser share certain device data by adjusting the privacy and security settings on your mobile device.

Interest-Based Advertising

When you use our Sites, both we and certain third parties (such as advertising networks, digital advertising partners, and social media platforms) may collect information about your online activities, over time and across third-party websites. Such information may be used to provide you with advertising about products and services tailored to your interests. We also may obtain information for this purpose from third-party websites on which our ads are served. You may see certain ads on other websites because we engage third-party ad buying networks. Through such ad buying networks, we can target our messaging to users through demographic, interest-based, and contextual means. The information our ad networks may collect on our behalf includes data about your visits to websites that serve our advertisements, such as the pages or advertisements you view and the actions you take on the websites. This data collection takes place both on our Sites and on third-party websites that participate in these ad networks. This process helps us track the effectiveness of our marketing efforts. To learn how to opt out of this ad network interest-based advertising, visit Your AdChoices.

For more information, review the Self-Regulatory Principles for Online Behavioral Advertising (“Principles”) of the Digital Advertising Alliance. You can visit Ad Choices for information on how to indicate your preferences, including opting out of interest-based advertising with participating entities. Note that opting out of interest-based advertising does not mean you will no longer see advertisements from us or on our Sites because your information may have been collected and shared prior to your opt-out request, the ads may not be customized to your specific interests, or the ads may be served based on your interactions with other companies and their websites. When you opt-out of receiving interest-based advertisements through the links above, cookies and other technologies on our Sites may still collect information about your use of our Sites, including for analytics, fraud prevention, and any other purpose permitted under the Self-Regulatory Principles.

6. How We Protect Your Personal Information

We maintain administrative, technical, and physical safeguards designed to protect the personal information you provide against accidental, unlawful, or unauthorized destruction, loss, alteration, access, disclosure, or use.

7. We maintain administrative, technical, and physical safeguards designed to protect the personal information you provide against accidental, unlawful, or unauthorized destruction, loss, alteration, access, disclosure, or use.

8. Do Not Track Signals

The Sites do not currently respond to web browser “do not track” signals or other mechanisms that provide a method to opt out of the collection of information across websites or other online services. If we do so in the future, we will describe how we do so in this Policy.

9. Contact Us

If you have questions about this Policy or our use of your personal information, please contact us at privacy@precisedx.ai.

10. Changes to the Policy

We may modify or update this Policy from time to time. We encourage you to visit this Policy at least once per year to learn about any changes to the way we collect, use, or disclose your personal information. If we make a material change to this Policy, we will take reasonable steps to notify you, as required by applicable law.

Effective Date: February 15, 2025